LOUIS: A Silent Film West Coast Tour
Year: 2025
City: Los Angeles, CA
Scope: Digital Marketing Strategy, Graphic Design, Video Editing, and Content Creation, Event Page Management
Partner: Scenario Digital Media - Agency
Working on LOUIS: A Silent Film West Coast Tour was a rewarding challenge. The event was a traveling showcase along the West Coast, featuring a screening of LOUIS accompanied by a live score performed by jazz legend Wynton Marsalis and world-renowned pianist Cecile Licad.
What made the project particularly exciting was the client’s ask: to strike a balance between promoting the artistic value of the film and leveraging the star power of the headliners to drive ticket sales.
When I joined the team, they already had graphics and assets in place. I gave the materials a light refresh to better align with our goals and enhance the campaign’s overall impact.
Original Ad
Refreshed Ad
Meta Video Ads
We launched multiple Meta ad campaigns tailored to each market, using a two-tier strategy: Tier 1 focused on markets with near sell-outs to maximize momentum, while Tier 2 targeted underperforming markets to boost ticket sales.
Tour BTS
As the tour progressed, I received raw footage from the production team and was tasked with turning it into engaging content. I produced multiple behind-the-scenes teasers to promote upcoming shows and drive audience interest.
